WHY Do Businesses Invest in Civic Relationships?
FACT: Some portion of revenue is shaped by consumer demand for social investment. In which direction this goes is up to the company’s leadership.
FACT: Some portion of productivity is determined by employee demand for responsible leadership and civic engagement.
FACT: Creativity, efficiency, turnover, teamwork, and training can all be improved with the right program.
FACT: Social networks increase access, throughput, and attention of advocacy groups. A company can quickly grow brand and customers if these groups are energized.
HOW can executives thoroughly understand what activities already exist in the divisions and departments of their company? A CSR AUDIT.
Most businesses are already engaged in community giving – volunteering at a nearby school or park, collecting cans or toys at the holidays, sponsoring global nonprofits. Some companies have stated programs, target areas of impact, and processes for charities to access their resources. Few get the full benefit of integrated strategic involvement.
A Corporate Social Responsibility Audit will define the broad meaning of the space – from women and minority vendors to training via nonprofit service, from ethics policies to environmental impact, with suppliers and investors, and everything around a company’s civic connections. The more efficient and thorough the process, the more powerful the results.
Step One
Find how much money, product, and service does the business provide to charitable organizations.
Step Two
Learns how these (often disconnected) decisions get made.
Step Three
Probe how and where inputs and outcomes are measured. An overall snapshot is created.
WHAT can executives do to improve their efficiency and effectiveness?
After a good CSR Audit we can identify overlaps and gaps which indicate areas for cost reduction and strategic investment, based on the company’s business plan, and integrate them into operations. Yes, just like any business decision.
CAN community partnerships provide a financial and social Return On Investment? Yes!
FACT: American companies donate over $15 billion yearly. Giving USA.
FACT: On most measures, Socially Responsible companies of any size, scope, or structure outperform those who are not.
Please let us know if we can conduct a Corporate Social Responsibility Audit for you.